Bold As Love
Bold As Love
- Cologne Elixir
- Unisex
- United Kingdom
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Top notes: Mandarin, Ginger, Fruity Accord (Apple & Pineapple)
Heart notes: Lavender, Juniper Berry, Geranium
Base notes: Smoky Leather, Patchouli, Vetiver
Description
Bold As Love is a powerful and expressive fragrance created by Master Perfumer Pierre Negrin, inspired by the spirit and artistry of Jimi Hendrix. Aromatic and animalic notes blend with rich leather accords, balanced by fresh, sharp accents that add contrast and energy. Smoky nuances evoke raw intensity and individuality, creating a scent that feels bold, soulful, and deeply charismatic.
Product Origin: United Kingdom
Additional Information
Mood: Statement Makers / Oud & Power. True to its inspiration, this fragrance is "bold and expressive." The sharp ginger and pineapple opening creates a high-energy "vibration" that demands to be noticed. While it doesn't contain oud, the "smoky leather" and animalic undertones provide a gritty, powerful foundation that feels deeply charismatic and "rock-and-roll."
Occasion: Night Out / Date Night. The smoky nuances and rich leather accord thrive in evening settings, evoking the "intensity and individuality" of a live performance or a night in a dimly lit club. The blend of lavender and geranium provides a "soulful" heart, while the patchouli and leather base adds a seductive, masculine edge.
Strength & Projection: High Projection / Beast Mode. Like its namesake's guitar playing, this scent is designed to be loud. It radiates a sharp, fruity-aromatic cloud that carries significant distance. As an Elixir, it defies the typical "Cologne" lifespan, offering exceptional longevity through its dense base of smoky vetiver and leather.
Bold As Love is part of The Britologne Collection, an amalgamation of the words British and Cologne, this fragrance reimagines the classic cologne structure with added depth and complexity. Built with bold chords and layered accords, the collection delivers enhanced projection and impressive longevity while maintaining the freshness and elegance of a traditional cologne.
INCI
Formulation and ingredients are subject to change by the brand. Please refer to the product packaging for the most up-to-date ingredients list and be aware that it may change or vary from time to time. For any concerns please seek professional advice before use.
The Connoisseur’s Comparison: "For those who admire the boozy-smoky grit of Tony Iommi Monkey Special or the iconic fruit-and-smoke profile of Hacivat, Bold As Love offers a more "electric" and aromatic interpretation. It refines its smoky leather base with an overdose of zesty ginger and juniper, making it feel sharper and more energetic. While others lean into dark resins or smooth woods, Bold As Love balances "raw intensity" with "sparkling" aromatics, resulting in a soulful, vibrating aura rather than a static leather scent."

Thameen
Thameen London is a British niche perfume house blending Eastern opulence with Western sophistication. Inspired by the world’s most precious jewels, each Extrait de Parfum is crafted from the finest rare ingredients to embody timeless elegance and lasting beauty. Founded by Basel Binjabr, Thameen transforms fragrance into a true work of art — a precious jewel to wear on the skin.
Perfumer: Pierre Negrin
“While creating Bold As Love, I discovered an image of Hendrix in a vivid purple suit—my favourite colour. That image inspired the entire composition. The smoky leather evokes the raw, untamed energy he brought to the stage and his unmistakable style. This scent is a tribute to a brilliant and fearless visionary who continues to inspire.”-Negrin
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