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Fresh, Woody

Xerjoff

Erba Pura

Erba Pura

  • Eau de Parfum
  • Unisex
  • Italy
Dhs. 650.00
Dhs. 650.00
Sale Sold out
Shipping calculated at checkout.
50ml 100ml

Everyday Luxury / Statement Makers, Summer / Heat-Proof / Daily Wear., High Projection

Top Notes: Calabrian Bergamot, Sicilian Orange And Lemon
Heart Notes: Mediterranean Fruits
Base Notes: Amber And Vanilla Beans From Madagascar, White Musk

To inhale Erba Pura is to wander through the sun-washed alleys of a Mediterranean old town at golden hour, the light warming your skin as you move between glowing terraces and cool, ancient shadows. Every corner holds its own charm—its own quiet, irresistible magic waiting to be felt.

As golden hour melts into sunset and dusk deepens into night, Erba Pura lingers on the skin with a serene, blissful radiance. The fragrance opens with bright, sunlit notes of Sicilian orange and Calabrian bergamot, giving it an unmistakably Mediterranean heartbeat. At the center, lush fruity nuances from the region enrich the composition, adding depth, character, and joyful vibrancy.

 

Product Origin: Italy

Erba Pura is part of the Vibe Collection, a vibrant reimagination of the iconic Xerjoff V Collection. Bold colors, modern design, and a renewed commitment to sustainability define this contemporary line. The traditional velvet exterior has been replaced with a sleek, eye-catching finish—proving that true luxury and environmental consciousness can coexist beautifully.

While the fragrances remain untouched in their exquisite compositions, the packaging has evolved into fully recyclable, eco-conscious materials. Each scent in the Vibe Collection is also accompanied by an elegant silk neck scarf, exclusively designed by Xerjoff and crafted in Italy’s renowned silk capital, Lake Como.

All perfumes in the Vibe Collection come with an exclusive silk foulard—designed by Xerjoff, crafted by the renowned silk weavers of Como, and ready to be styled by you to match your personal vibe.

 Mood: Everyday Luxury / Statement Makers. Erba Pura embodies the sun-washed alleys of the Mediterranean. It captures the Everyday Luxury mood with its vibrant, sunlit opening and smooth, sophisticated structure. It is a definitive Statement Maker due to its magnetic projection and unique blend of lush fruits and clean musk, appealing to those who desire a radiant signature.

Occasion: Summer / Heat-Proof / Daily Wear. This is the ultimate "Golden Hour" fragrance. The bright citrus and lush fruity heart make it an impeccable choice for Summer / Heat-Proof wear, performing exceptionally well in high heat. It is a versatile Daily Wear signature that feels joyful, invigorating, and effortlessly chic.

Strength & Projection: High Projection. Erba Pura is an Eau de Parfum engineered for a vibrant and long-lasting presence. It offers High Projection, ensuring a clean, charismatic sillage that commands attention. Its longevity is exceptional, with a robust base of White Musk, Amber, and Madagascar Vanilla anchoring the composition for 10–12+ hours.

Alcohol Denat., Parfum (Fragrance), Aqua (Water), Bht, Alpha-Isomethyl Ionone, Amyl Cinnamal,Amylcinnamyl Alcohol, Anise Alcohol, Benzyl Alcohol, Benzyl Benzoate , Benzyl Cinnamate, Benzyl Salicylate, Butylphenyl Methylpropional, Cinnamal, Cinnamyl Alcohol, Citral, Citronellol, Coumarin, Eugenol, Evernia Furfuracea Extract, Evernia Prunastri Extract, Farnesol, Geranio , Hexyl Cinnamal, Hydroxycitronellal Hydroxyisohexyl 3-Cyclohexene Carboxaldehyd , Isoeugenol, Limonene, Linalool

The Connoisseur’s Comparison: "For those who admire the potent fruity musk of Aventus For Her or the vibrant, aquatic fruit of Cruz del Sur II, Erba Pura offers a more 'sun-ripened' and abstract interpretation. It takes those tropical fruit notes and refines them with an overdose of Sicilian citrus and a sophisticated, enveloping musk base, resulting in a fragrance that feels warmer, smoother, and arguably more iconic than its contemporaries."

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Xerjoff

Founded by Sergio Momo, Xerjoff is a luxury Italian fragrance house that blends rare raw materials with timeless craftsmanship and modern artistry. Each perfume is a jewel of exclusivity and sophistication, celebrated worldwide as the pinnacle of Italian style.

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Perfumers: Chris Maurice and Laura Santander

Choose a vibe that fits the occasion, or set your own with an evocative scent.

Discover more from Chris Maurice