Collection: FO'AH

Founded in Paris, the niche fragrance house of FO'AH is born from a profound, unifying conviction: that perfume can serve as a seamless bridge between two great olfactory civilizations. The brand is the vision of Émilie Dewell, a young creative born in the South of France, and Abdulla Al-Masaood, the heir to one of the oldest and most prestigious families in Abu Dhabi. Together, they have crafted a magnificent sensory dialogue where classic French elegance beautifully intertwines with deeply evocative Arabic poetry.

At the heart of the house’s identity is the emblematic palm tree—revered as the sovereign Tree of Life in Arabic and countless other cultures. The very name FO'AH is an Arabic term with no direct translation in any other language, describing the fleeting, beautiful blooming period of the palm. This symbol acts as the brand’s guiding inspiration, translated into the universal language of haute parfumerie.

To bring this vision to life, FO'AH collaborates with world-renowned master perfumers, including Olivier Pescheux, Michel Girard, and Quentin Bisch. Their compositions are entirely made in France and presented in magnificent sculpted flacons crafted by traditional French glassmakers—an embodiment of sincere luxury where every detail and raw material is selected for its absolute truth.