Collection: Simimi

Founded by visionary Mireia Navarro, the Italian haute parfumerie house of SIMIMI is a breathtaking homage to the most powerful force in the human experience: love. Armed with a deep understanding of fashion and beauty, Navarro partnered with the esteemed Terenzi family—world-renowned master perfumers celebrated for their meticulous attention to detail—to translate the deeply felt love of extraordinary women into exceptional olfactory creations.

SIMIMI relies on the highest quality raw ingredients, balancing ancestral Italian tradition with modern innovation. This dedication to absolute luxury extends beautifully to the brand's presentation; before reaching the connoisseur, every artfully designed flacon is delicately wrapped by hand in pure silk.

The house is divided into two distinct, highly narrative collections, comprising eight masterfully blended fragrances:

Amour Tendre: The Bond of Maternal Love This collection is a deeply moving tribute to the fierce, unconditional, and protective love a parent holds for their child. Designed to be as gentle and comforting as a mother's embrace, these fragrances are formulated as allergen-free Extrait de Parfum and Eau de Parfum. They are perfect for those seeking an intimate, close-to-the-skin scent that can be worn every day, even by those with the most sensitive skin.

• Blanc d'Anna & Mémoire d'Anna: Honoring Anna Jarvis, the founder of Mother's Day.

• Rêve de Sisa & Blanc de Sisa: Telling the remarkable story of Sisa Abu Daohh, who disguised herself as a man for decades to feed and protect her daughter.

• Blanc de Zhang & Espoir de Zhang: A tribute to Zhang, the devoted mother of the philosopher Mencius.

Amour Intense: The Passion of Romantic Love This second collection explores the fiery, deeply felt love between a woman and a man. It features Esprit de Candela, a composition modeled after the famous, spellbinding ballet El Amor Brujo, and Grâce de Klavdia, an evocative scent that tells the story of a heartbreaking love triangle.

Through SIMIMI, fragrance becomes more than an accessory—it is an intimate narrative of devotion, passion, and the lengths we go to for the ones we cherish.