Collection: Vilhelm Parfumerie

Operating as a visionary art studio, Vilhelm Parfumerie creates fragrances that redefine the boundaries of modern perfumery through time and space. The house represents a profound, creative bond between past and present, imagination and reality, vintage allure, and unprecedented innovation. Bridging its dynamic New York roots with the sophistication of Paris, the brand explores the power of art to craft unexpected, immersive olfactory experiences.

Each Vilhelm fragrance is conceived as a distinct narrative—a suspended moment of joy designed to evoke bold emotions and deep sensations. This collaborative, creative process brings together artists, aesthetes, and renowned master perfumers to master the sense of surprise and the art of contrast. The resulting creations offer a rare blend of the vintage and the new, sparking deep recognition without ever feeling familiar.

The Pillars of The Maison Vilhelm:

• Iconic Design: Every narrative is housed in a hefty, identical bottle of spun glass designed by the legendary Pierre Dinand. The flacons are dressed with a signature saffron-yellow label, a loving nod to a piece of vintage Bakelite discovered in a Parisian flea market.

• Made in France: Despite its Swedish name and New York soul, all Vilhelm fragrances are proudly crafted in Paris. The brand collaborates with celebrated French perfumers—including Jérôme Épinette, Bertrand Duchaufour, and Marc-Antoine Corticchiato—alongside historic, Grasse-rooted manufacturers like Technicoflor and Robertet to ensure the highest quality of raw ingredient extraction.

• A Parisian Haven: The universe of Vilhelm unfolds at its flagship boutique in the heart of the Parisian Golden Triangle on rue Pierre Charron. The space offers a dazzling, modern jewelry-box setting that perfectly balances Art Deco and Bauhaus lines with luxurious, futuristic materials.