• Atkinsons 44 Gerrard Street Unisex Eau de Cologne - 100ml – bottle
  • Atkinsons 44 Gerrard Street Unisex Eau de Cologne - 100ml – alternate view
  • Atkinsons 44 Gerrard Street Unisex Eau de Cologne - 100ml – alternate view
  • Atkinsons 44 Gerrard Street Unisex Eau de Cologne - 100ml – alternate view
1 4
Woody, Spicy

Atkinsons

44 Gerrard Street

44 Gerrard Street

  • Eau de Cologne
  • Unisex
  • United Kingdom
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100ml

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Top Notes: Eucalyptus JETM, Lemon, Ginger
Heart Notes: Jasmine absolute, Rose, Orchid
Base Notes: Amber, Cashmere wood, Musk

44 Gerrard Street is a lively and refreshing fragrance inspired by Atkinsons’ first London store in 1799. Opening with eucalyptus, ginger, and green lemon, it softens into a floral heart of jasmine, orchid, and rose before settling on a warm amber-woody base. Vibrant, sophisticated, and full of energy, it captures the eccentric spirit of Georgian London.

Product Origin: United Kingdom

Made in: Italy

Mood: Fresh but Rich / Clean Skin Scents. This is "Energy in a Bottle". It captures the Fresh but Rich category by supercharging a classic citrus cologne with an avant-garde blend of Eucalyptus and spicy Ginger. The result is a scent that feels both revitalizing and sophisticatedly grounded. It leaves the wearer with a polished, Clean Skin aura that is far more refined and "expensive-smelling" than traditional summer splashes. 

Occasion: Office / Business / Summer / Heat-Proof. 44 Gerrard Street is the ultimate "Gentleman’s (and Lady’s) Daily Driver". Its professional, invigorating profile makes it perfect for the Office / Business world—projecting an image of a calm, dependable leader. Furthermore, its cooling eucalyptus and zesty lemon notes make it exceptionally Summer / Heat-Proof, remaining crisp even when the humidity rises. 

Strength & Projection: Moderate Projection. As a premium Eau de Cologne, it is designed for a "sophisticated, energizing punch" rather than an overwhelming presence. It creates a reliable Moderate Projection bubble that stays close enough to be an intimate signature while lasting an impressive 7 to 8+ hours on the skin—far exceeding the performance of typical colognes.

44 Gerrard Street is part of Eau de Cologne Collection - Tantalisingly elusive, stupendously versatile and never, ever out of place.

Alcohol denat. (SD alcohol 39-C), Parfum (fragrance), Aqua (water), Limonene, Linalool, Citral, Geraniol, Hydroxycitronellal, Citronellol, Eugenol, Farnesol.

Formulation and ingredients are subject to change by the brand. Please refer to the product packaging for the most up-to-date ingredients list and be aware that it may change or vary from time to time. For any concerns please seek professional advice before use.

The Connoisseur’s Comparison: "For the client who seeks the aromatic, tea-like freshness of Creed’s Silver Mountain Water or the dapper, spicy-citrus charm of Guerlain’s Habit Rouge, 44 Gerrard Street is the definitive modern alternative. It swaps traditional powdery florals for a more botanical, 'jungle essence' greenness, making it a smoother and more energetic choice than Atkinsons' own 24 Old Bond Street."

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Atkinsons

Founded in London in 1799 by James Atkinson, this historic perfume house is celebrated for its bold creations and aristocratic flair. With royal recognition from King George IV and over two centuries of heritage, Atkinsons blends tradition with modernity, offering distinctive fragrances that embody timeless British elegance.

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