- Eau de Parfum
- Unisex
- France
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Top Notes: Bergamot essence, Orange Bitter essence, Clary Sage essence
Heart Notes: Petaly accord, Jasmine Sambac absolute
Base Notes: Cedarwood essence Virginia, Tonka Bean resinoid, Vanilla absolute Madagascar, Musk, ambrettolide
Description
Flåm evokes the magnetic energy of the Northern Lights and the protective warmth of a cozy Norwegian cottage. Inspired by a village of crimson houses nestled along the fjords, this fragrance embraces opposites—where the "blue" chill of glacial valleys meets the "red-hot" glow of a welcoming hearth. It is a scent of hypnotic contrasts, capturing the transition from winter’s blue charm to the lush, singing waterfalls of fair weather.
Product Origin: France
Additional Information
General Notice: While we strive to keep our imagery up to date, certain brands periodically refresh their presentation. Consequently, the packaging you receive for some of our perfumes may differ slightly from what is pictured.
Flåm is part of Graines Vagabondes Collection. The Graines Vagabondes collection by Memo Paris draws its inspiration from the incredible life force of seeds—nature’s tiny gems that hold the promise of fruit, vibrancy, and eternal renewal.
By centering the seed as the heart of each composition, Memo Paris creates a unique olfactory experience that is both spirited and deeply symbolic.
Mood: Everyday Luxury / Clean Skin Scents. It captures the "magnetic energy" of the North with a sophisticated, airy clarity. The blend of clary sage and jasmine sambac creates a "blue" glacial freshness, while the musk and ambrettolide offer a high-end, second-skin cleanliness that feels like a protective, cozy layer.
Occasion: Daily Wear / Office / Business. Inspired by a "cozy Norwegian cottage," Flåm is the ultimate comfort scent for a professional setting. It is hypnotic yet polite, transitioning from a bright, citrusy "fair weather" opening to a soft, vanillic warmth that remains discreet and elegant throughout a workday.
Strength & Projection: Moderate Projection. It doesn't aim to overwhelm; instead, it creates a "welcoming hearth" of scent. It projects a soft, petaly aura that stays within your personal space, inviting those close to you into its lush, floral-woody story.
INCI
Alcohol denat., parfum (fragrance), aqua (water), ethylhexyl salicylate, butyl methoxydibenzoylmethane, tris (tetramethylhydroxypiperidinol) citrate, benzyl salicylate, limonene, linalool, hydroxycitronellal, coumarin, citronellol, benzyl alcohol, citral, benzyl benzoate, geraniol.
*The alcohol in our formulas comes from organic cereals from France or Italy.
Formulation and ingredients are subject to change by the brand. Please refer to the product packaging for the most up-to-date ingredients list and be aware that it may change or vary from time to time. For any concerns please seek professional advice before use.
The Connoisseur’s Comparison:"For those who admire the radiant, floral-musk purity of 212 for Women or the modern, airy sweetness of Lancôme Idôle, Flåm offers a more "evocative and artisanal" interpretation. While mainstream fresh florals can feel one-dimensional, Flåm embraces "hypnotic contrasts" by pairing the "blue" chill of bitter orange and sage with a "red-hot" glow of Madagascar vanilla and tonka bean. It takes the concept of a "clean" scent and gives it a soulful, landscape-inspired depth, resulting in a fragrance that feels more atmospheric, more textured, and arguably more comforting than its more clinical rivals."

Memo Paris
Founded in 2007, Memo Paris creates fragrances inspired by travel and memories. Using high-quality natural ingredients, each scent captures the spirit of a destination with elegance and lasting character.