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Woody, Aromatic

Jovoy

21 Conduit St

21 Conduit St

  • Eau de Parfum
  • Unisex
  • France
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100ml

Top Notes: Rhubarb, Bergamot, Grapefruit, Lavender
Heart Notes: Almond, Fir Balsam
Base Notes: Wood, Ambroxan, Tonka Bean

21 Conduit St by Jovoy is a bold, modern reinterpretation of classic English lavender. Bright and multi-faceted, it opens with fresh citrus notes, crisp orange, and a touch of cassis, giving lavender an unexpected vibrancy. Pine and resinous nuances add warmth, while smoky, earthy vetiver and woody accords deepen the composition. A dual lavender—both aromatic and sun-dried—runs through the heart to the base, balancing freshness with richness.

Product Origin: France

Mood: Everyday Luxury / Artistic & Niche. 21 Conduit St is "English Heritage with a Twist." It perfectly captures the Everyday Luxury mood by taking the traditional lavender note and making it feel sharp, vibrant, and contemporary. As an Artistic & Niche selection, it stands out with its unique Rhubarb-Cassis brightness, making it the ideal choice for those who want a signature that is classic in soul but rebellious in execution.

Occasion: Office / Business / Daily Wear. This is the ultimate "High-End Professional" scent. The crisp citrus and aromatic lavender make it an impeccable choice for Office / Business settings, projecting an image of being sharp, organized, and refined. It serves as a versatile Daily Wear fragrance that feels equally at home in a bespoke suit or a crisp white shirt, offering a polished, "London-centric" energy.

Strength & Projection: Moderate Projection. Engineered for a sophisticated and reliable presence, 21 Conduit St offers Moderate Projection. It ensures a professional aura that is noticeable without being intrusive—perfect for close-quarter meetings. Its longevity is impressive for an aromatic scent; the base of Fir Balsam, Ambroxan, and Tonka Bean anchors the lavender, providing a "clean-skin" woodiness that lasts 7–9 hours.

Alcohol Denat. (SD Alcohol 39-C), Parfum (Fragrance), Aqua (Water), Citral, Limonene, Linalool, Isoeugenol, Geraniol, Farnesol, Coumarin

Formulation and ingredients are subject to change by the brand. Please refer to the product packaging for the most up-to-date ingredients list and be aware that it may change or vary from time to time. For any concerns please seek professional advice before use.

The Connoisseur’s Comparison: "For those who admire the refined, woody-aromatic energy of James by Atkinsons or the modern, airy structure of Bois Impérial, 21 Conduit St offers a more 'vibrant and tart' alternative. It swaps traditional herbs for a biting Rhubarb and Orange opening, then smooths it over with a unique Almond-Lavender heart, resulting in a fragrance that feels fresher, more 'electric,' and arguably more unique than a standard fougère."

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Jovoy 21 Conduit St Unisex Eau de Parfum - 100ml

Jovoy

Jovoy represents the opposite of standardized, globalized perfume creation. Rooted in the finest French tradition, the house is devoted to crafting exceptional fragrances that are driven by emotion—never by trends. Far from ostentation or elitism, Jovoy embodies an accessible dream: offering pure, expressive perfumes that invite every wearer on a journey of discovery.

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Jovoy 21 Conduit St Unisex Eau de Parfum - 100ml

Perfumers: Marie Schnirer & Oli Marlow

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