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Oriental, Woody

Jovoy

Private Label

Private Label

  • Eau de Parfum
  • Unisex
  • France
Dhs. 630.00
Dhs. 630.00
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Shipping calculated at checkout.

Oud & Power / Statement Makers, Special Occasions / Office / Business, High Projection

Top Notes: Papyrus
Heart Notes: Vetiver, Patchouli
Base Notes: Sandalwood, Birch, Cistus, Cedarwood

Private Label is a modern oriental fragrance with a trail that is both elegant and powerful. Leathery and smoky in character, it delivers a highly recognizable signature scent created for strong, self-assured personalities. Designed for men and women who are confident in who they are, Private Label speaks to those who live with conviction and independence. Intense, distinctive, and refined, it is a fragrance for individuals who stand firmly by their choices and leave a lasting impression without seeking approval.

Product Origin: France

Mood: Oud & Power / Statement Makers. Private Label is the fragrance of "Unshakable Confidence." It epitomizes the Oud & Power mood through its dark, dry, and commanding woody architecture, even without containing oud. As a definitive Statement Maker, it is engineered for those who live by conviction and do not seek approval, leaving a powerful, highly recognizable signature trail that demands respect.

Occasion: Special Occasions / Office / Business. This is a scent for high-stakes environments. Its sophisticated leather and smoky papyrus profile make it a standout choice for Special Occasions and evening events, especially during cooler seasons. While it can be braved as an Office / Business scent, it is strictly for the "Apex" personality—it projects a refined, "Old World" wealth that is both professional and intimidatingly elegant.

Strength & Projection: High Projection. Private Label is described by Jovoy’s artistic director as the archetypal "parfum de sillage". It offers High Projection, creating an elegant yet powerful trail that remains consistent throughout the day. With exceptional longevity, the robust base of Birch, Cedarwood, and Cistus anchors the dry Vetiver and Patchouli to the skin for well over 10 hours.

Alcohol Denat. (SD Alcohol 39-C), Parfum (Fragrance), Aqua (Water), Coumarin, D-Limonene, Eugenol, Alpha-Isomethyl Ionone, Geraniol, Linalool

The Connoisseur’s Comparison: "For those who admire the bone-dry, medicinal intensity of Montale’s Dark Aoud or the rugged, smoky character of Orto Parisi’s Brutus, Private Label offers a more 'aristocratic' alternative. It takes the raw, tarry facets of birch and vetiver and smooths them with a creamy sandalwood and cistus base, resulting in a fragrance that feels like a vintage leather-bound library—austere and challenging, yet undeniably seductive."

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Jovoy

Jovoy represents the opposite of standardized, globalized perfume creation. Rooted in the finest French tradition, the house is devoted to crafting exceptional fragrances that are driven by emotion—never by trends. Far from ostentation or elitism, Jovoy embodies an accessible dream: offering pure, expressive perfumes that invite every wearer on a journey of discovery.

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Perfumer: Cecile Zarokian

Discover more from Cecile Zarokian